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SEO (Search engine optimization) to promote business online – Online Marketing
Almost every business has a website and does promotional activities. Furthermore, to increase sales of its products and services apply tools and techniques of SEO marketing. By maintaining the quality and standards, website gains top rankings.
SEO enhances website visibility in search engine searches. Pages get rank according to the page relevancy.
The most important rules are
- The location of keywords on your web page; and
- How often those keywords appear on the page (the frequency)
For example, if the keyword appears in the title of the page, then it would be considered to be far more relevant than the keyword appearing in the text at the bottom of the page.
Search engines find keywords to be more useful if they appear sooner on the page (like in the headline) rather than later. The idea is that you’ll be putting the most important words – the ones that have the relevant information – on the page first.
Use Pay-Per-Click (PPC) on Search Engine – Online Marketing
Website owners pay to get extra traffic. Pay-Per-Click (PPC) is most effective advertisement method used by affiliates. An ad (text, banner, video) with anchor link placed on various websites, having a large number of visitors.
When your website is new, you can rely on Search Engine PPC to reap profits. After registering the site with Search Engines, choose the related keywords, bid on them. Your website would appear above organic searches. You only pay when someone clicks on your link and stay there for some time.
A properly optimized advertisement can target potential visitors who have interest in your product or service. The next step is to increase usability and look of the website to convert those visitors into customers. Track sales and keep optimizing the PPC with right key phrases.
The best way for successful PPC campaign is to create a proper strategy and design a landing page. With great professional ad-copy about your services or products with rich-media content.
Determine the value of a visitor to your website
Determining the value of each keyword, and in turn, each visitor is vital. The simple formula goes like this: Divide the average number of new customers each month (a long enough period to be statistically significant) by the average number of monthly visitors to get the percentage of visitors who actually become customers. If you multiply this percentage times your average profit margin on sales to new customers, you get a good idea of how much a visitor is worth to you on the first visit.
For example: If I average 10,000 visitors per month to my website and sell 150 of them a product with a $20 profit margin, then I can easily calculate the percentage (150/10,000) to be 1.5%. Multiplying the 1.5% by $20 yields a $0.30 value for each visitor.
It’s interesting to look at the bigger picture of this example as well. While making $0.30 per visitor doesn’t seem like much, the dollars get big quickly when you multiply pennies by thousands of visitors. My profits for the month with 150 sales would be $3,000 if I had no advertising costs. If I can generate the visitors for a cost of $0.10 each for a total cost of $ 1,000, then I have a profit of $2,000.
Another factor influencing search engine placement in some search engines is Click Popularity. The number of users clicking on links to your page from the search results is counted. Pages that are frequently clicked will get a popularity boost.
Your site is awarded a certain number of points each time someone clicks your link from the search results. If your Web site already has a high ranking you will get fewer points compared to a low ranking site. This way all sites have an equal chance to get click-through points awarded.
Don’t be tempted to click your own link over and over again. Repeated clicks from the same IP will be detected. Clicking on your link and quickly returning to the search engine again might actually hurt your rank. The search engines will believe you did not find anything interesting at the page. That is not a good search engine optimization strategy.
How can you influence click popularity then? By putting some work into your page title and description Meta tag. These are the main factors influencing people’s decision to click your link. High-quality content will make visitors stay at your search engine optimized a web site, and will stop them from .quickly returning to the search engine.